These are exciting times! Continued advancements in computers, mobile and wireless technology, and Internet search have changed customer expectations in every market. Big business or small, for-profit or nonprofit, local market services or products from around the world — we all need to understand how to best leverage these technologies and fast-moving social media offerings to reach our customers wherever they are and whenever they are searching for what we have to offer.
Genealogy & Family History
While I actively work with clients in many different markets, but my unique blend of professional experience combined with a long-time personal passion for genealogy and family history have helped me develop a specialty in serving organizations targeting the growing International market for genealogy products and services. Since 1998, I have been been fortunate to work for or with several of the leading worldwide providers of genealogy content, products, and services. My focus on this market has been recognized worldwide by the my peers, the media, and family history enthusiasts themselves. My frequent interaction as presenter at conferences throughout the world enables me to spot emerging needs and trends well before they become mainstream.
Business Development & Marketing
After spending more than 20 years in business development and marketing for leading International brands, I'm glad to be putting this experience to use for a variety of small and mid-sized organizations. The principals are identical. Regardless of size or location, every organization has target customer groups in mind. The challenge is to determine the most cost effective means of communicating your message to each segment in order to attract and retain qualified customers in a crowded market.
Through my employment and consulting roles, I have helped numerous organizations achieve their business and marketing objectives. My strength in working with technology-based products and services, combined with a solid understanding of sales and marketing fundamentals is well suited for any market — direct-to-consumer or business-to-business.
No matter what area of interest led you to this Web site, I hope you find something of value.
This site was created for your convenience, but I'm more than happy to hear from you. Please feel free to contact me to discuss your interests in marketing, business development or genealogy and family history.
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